Doug’s Market Message

Doug Doll

November, 2017

The end of the year is approaching and as I reflect on 2017, I am amazed how our team adjusted to the shortage in vehicle inventory this year. Everyone projected a surplus of inventory which would lead to prices decreasing and falling conversion rates. That simply did not happen. Our team adjusted and overcame the inventory shortage and we are averaging a 60% conversion rate for the year. I predict this will continue for November and December.

November will be an exciting month for us. On November 9th, we will honor all Veterans with a Veteran’s Day celebration before the sale. The following week, we will celebrate our 39th Anniversary Sale on November 15th and 16th. The two day sale will feature thousands of units, exciting in-lane promotions, and thousands in post-sale drawings. For Thanksgiving week, we will host our annual Tuesday afternoon sale. Please make plans to join us each of these weeks in November.

We have officially broken ground on our new 5,000 square foot administrative building. The building will house the commercial accounts, marketing, digital sales, and operations departments and should be functional by May of 2018.

– I look forward to seeing you in the lanes,
Doug

Quote:
“You will be surprised to know how far you can go from the point you thought it was the end.” – Unknown